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Partnered with the World's Biggest Tattoo Brand - Celebrity Ink™! Now, it's your turn!
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Celebrity Ink™ started with a small tattoo studio in Thailand in 2013. Since their inception, we started working with the brand and helped them become the world’s biggest tattoo brand. Presently, the studio operates with 40 studios and counting across 10 countries globally and helps people fulfill their tattoo dream. The studio has several award-winning tattoo artists, and they offer impeccable results to tattoo enthusiasts.
Celebrity Ink™ started small, and it was a big market player in the making. But initially, they lacked a decent appearance in the form of a website. We collaborated with the brand and together made an appealing outlook in the form of a website. The brand then wanted to ensure that they got more popular among its potential target audience. The brand wanted to rely on us in order to look after the extensive marketing for their widespread locations all across the world.
After conducting a thorough business analysis and core competitors, we suggested creating an aesthetically appealing and fully functional website for Celebrity Ink™. It provides detailed information about the brand, services offered, the team, how they work, where they have their studios, and their ethos. We ensured that the design adheres to the likes of search engines and gets noticed easily.
We did competitive research for the brand and evaluated their strengths and weaknesses. We also worked on evaluating the strengths and weaknesses of their services. We thoroughly investigated the market and helped improve the marketing efforts to bring more traffic and organic leads. We also identified market gaps that helped the brand reach a unique position to reach out to their potential customers.
Our SEO strategy is optimized for where Google plans on reaching and not where it is at present. We optimized the website of Celebrity Ink™ brand and all its location-based studios to suit the way Google utilizes entities to match user intent with the results, even when keywords are not an exact match. We also did
We tried to build a full-funnel content marketing strategy considering both the relevance and popularity of tattoo and Celebrity Ink™ plays a significant role in fulfilling people's dream of getting appealing tattoos.
Celebrity Ink™ is enjoying a scalable technical framework that enables its content to get noticed, indexed, crawled, and ranked faster. This includes customized post types, crawl rate optimization, dynamic XML sitemaps, clear URL structures, and schema markup.
Link building is an integral part of our SEO strategy for Celebrity Ink™. In the recent times, a wide range of link-building efforts has accomplished a cumulating effect in which Celebrity Ink™ is naturally acquiring links from the content we have created and earned. We primarily focused on instruments like
We breathed life into the SEO metrics of Celebrity Ink™ with a well-crafted, multipronged strategy. This involved content marketing, link building, and technical Search Engine Optimization that paved the way for a concrete foundation for growth, easily replicated for brand-new acquisitions. Since the start of the engagement, organic search traffic has increased to a great extent.
In less than one year, Celebrity Ink™ gained top rankings for most of the high-volume keywords we have worked with.
The organic efforts of Celebrity Ink™ have overtaken the market average, with their adversaries depending on cutting-edge advertising strategies for driving traffic.
To drive more traffic and organic leads to different studio locations of Celebrity Ink™, we crafted custom strategies for the brand that helped them witness a significant rise in the number of customers across all their locations. The results improved month after month, and they were responsive and adaptive to the trends.
We have implemented search engine optimization and analytics strategies delineated above so that Celebrity Ink™ could prosper seamlessly. As the brand continued to expand, our repeatable marketing framework was more focused on making it more scalable.
Since the start of the engagement, Celebrity Ink™ has constantly moved up the competitive landscape within a short period.
We were in a position to roll out the marketing framework for the new locations. We also planned to concentrate on enhancing Google’s web vitals scores, mapping keywords, funnel tracking, and developing an SEO dashboard for the entire marketing team of Celebrity Ink™ to use and check round the clock. When accompanied by a strong content strategy that includes Blogs, Web Blogs, high-quality Guest Posts, etc., the strategy assures to keep Celebrity Ink™ competitive in paid media and organic search.
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