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Google has recently introduced the January 2020 core update. So we asked data providers to share what they found about the Google search update. All the data providers have agreed that this update will put a big impact on the ranking of a large number of websites.

Google started to roll out this update on January 13th at 12:00 PM ET. They completed the process on January 16th. Meanwhile, it is also important to know that this is a global update and not specific to a category of web sites, language or region. So overall, it is fair to conclude that this is a classic broad core update. In the section below, we will discuss what third-party data companies have found so far from this update.

RankRanger

This is SEO software powered by big data. By using this SEO tool, experts can analyse, monitor and improve their SERP ranking. Mordy Oberstein from this company has said, “The YMYL (your money, your life) niches got hit very hard.” In addition to that he has also added, “There is massive movement at the top of the SERP for the Health and Finance niches and incredible increases for all niches when looking at the top 10 results overall.”

In the image below, you can see the rank volatility:

When we discussed this chart with Mordy Oberstein, he said, “Excluding the Retail niche, which according to what I am seeing was perhaps a focus of the December 6th update, the January 2020 core update was a far larger update across the board and at every ranking position,” In addition to that he has also added “However, when looking at the top 10 results overall during the core update, the Retail niche started to separate itself from the levels of volatility seen in December as well.”

SEMRush

This is a Software company which is known for the famous SEMRush SEO tool. By using this tool, you can find out your competitors, figure out their strategies, improve your SEO effort and boost your SEO ranking. Yulia Ibragimova from this company has said, “We can see that the latest Google Update was quite big and was noticed almost in every category.” According to them, the most volatile categories outside News and Sports are Games, Online Communities, Finance and Arts & Entertainments.

In the image below, you can see the volatility of rankings by category. Results are available for both desktop and mobile searches.

The ten winners according to them are:

1. Dictionary.com
2. Hadith of the Day
3. Discogs
4. ABSFairings
5. X-Rates
6. TechCrunch
7. Shutterstock
8. 247Patience
9. GettyImages
10. LiveScores.com

The ten losers, according to them, are:

1. mp3-youtube.download
2. TotalJerkFace.com
3. GenVideos.io
4. Tuffy
5. TripSavvy
6. Honolulu.gov
7. NaughtyFind,
8. Local.com
9. RuthChris
10. Local-First.org

SISTRIX

This is another popular software company and renowned for the SISTRIX Toolbox. Johannes Beus from this company has posted analysis report about this update. He said, “Domains that relate to YMYL (Your Money, Your Life) topics have been re-evaluated by the search algorithm and gain or lose visibility as a whole. Domains that have previously been affected by such updates are more likely to be affected again. The absolute fluctuations appear to be decreasing with each update – Google is now becoming more certain of its assessment and does not deviate as much from the previous assessment.”

In the SISTRIX chart you can see the change:

According to them, the winners are:

1. goal.com
2. onhealth.com
3. CarGurus
4. verywellhealth.com
5. Fandango
6. Times Of Israel
7. Royal.uk
8. WestField

The big losers according to SISTRIX are:

1. CarMagazine.co.uk
2. Box Office Mojo
3. SkySports
4. ArnoldClark.com
5. CarBuyer.co.uk
6. History Extra
7. Evan Shalshaw
8. NHS Inform

Searchmetrics

This is an SEO and content marketing platform for businesses and individuals. Marcus Tober is the founder of this company. About this update, he has said, “The January Core Update seems to revert some changes for the better or worse depending on who you are. It’s another core update where thin content got penalised and where Google put an emphasis in YMYL. The update doesn’t seem to affect as many pages as with the March or September update in 2019. But has similar characteristics.”

In the section below, you can see some images that Searchmetrics has shared. In the first picture, you can see that Onhealth.com has won at March 2019 Core Update but lost the September 2019 Core Update. Again they won back the title at January 2020 Core Update.

However, Verywellhealth.com was a loser during multiple updates:

Draxe.com has experienced ups and downs during the different core updates.

So according to the Searchmetrics, the winners are:

1. esty.com
2. cargurus.com
3. verywellhealth.com
4. overstock.com
5. addictinggames.com
6. onhealth.com
7. bigfishgames.com
8. health.com

The losers, according to them, are:

1. tmz.com
2. academy.com
3. kbhgames.com
4. orbitz.com
5. silvergames.com
6. autolist.com
7. etonline.com
8. trovit.com
9. pampers.com

Final Word

The data that we have revealed here show the fact that this core update is broad. So if you think that the update has negatively impacted your website ranking then take a step back and create such a strategy which will help you to improve the overall ranking of the website.