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How to Write Captivating Meta Descriptions

Posted in SEO

Since the inception of SEO, meta descriptions have an important factor. However, Google has also mentioned that meta descriptions are not an important ranking factor now. But several studies have revealed the fact that as an indirect signal, descriptions still helps people to rank higher. An informative meta description will improve the click-through rate (CTR) of your website, which will boost its SEO ranking. What Is a Meta Description? A meta description is a meta tag that provides short description about the web page. You will find meta descriptions on the SERP underneath the meta title of the page. Importance of Meta Descriptions Meta description used to be an important ranking factor. But recently Google has said that they don't take the description of a page as a ranking