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I remember that in the year 2013, there were more than 20 factors that are responsible for the search engine ranking. I was first thinking that people might have done lots of research to bring out those factors. Luckily, all those factors have the same impact. You can maximize the SEO efforts by only concentrating on the few factors. We all know that the Google algorithms are changing, thus we cannot depend on the past year’s ranking factors. Here are top four factors that are based on recent studies by SearchMetrics and Backlinko.

1. Content

Content is one of the important Google ranking factors as per the search

Quality Strategist of Google, Andrey Lipattsev. Though, we all know that content is a major ranking factor but the concept has now shifted from the keyword-focused content towards relevant topics written in the natural language. Even SearchMatrics reveal that more than 50% of the top

ranked article is having the keywords in the title tag, less than 40% of landing pages do have the keywords in the H1 lists. This number is decreasing day by day. Content largely influences the ranking factors like the bounce rate and CTR.

2. Backlinks

Backlinks are one of the important Google ranking factors, but in the present days, Google has tried to wipe out the bad links from the list of good ones. The remaining links will certainly bring more scores. The main aim to a strong link building strategy in the 2017 is to make the contents in such a manner that will become the point of attraction for the readers. When your contents will start earning good links, you can hit three important signals like the backlinks, link diversity and link authority. One of the main objectives of social signals is to win high quality backlinks. There are various ways in approaching the link building, the first important step is to create high quality content and the second is to promote the same.

3. Mobile-User Interface

One of the strategic changes that SEO professionals experienced is that the Google has shifted to towards the mobile-first indexing. This means that the Google index will scroll the mobile version of all the websites. Mobile optimization is an important Google ranking factor. All the top most domains have mobile-friendly solutions. It is better to make your contents responsive on the mobile platforms that are also identical to the contents of the desktops.

4. Technical Factors-

There are several other technical factors that pay an important role in the ranking of the website. They are encryption, anchor text and H1 and H2 headings. You can optimize the Google ranking by using-

1. Ensure that the anchor text is diverse and semantically relevant.
2. Switch to the HTTPS encryption
3. Remove all the interstitials from the mobile websites
4. Use the H2 Heading, mainly if the top URLS are not using them.

Conclusion- we all know that SEO is an ever-changing process and we have witnessed that Google has made a steady progress for contents, good user-interface, and quality links. Though other factors are important for ranking, but the main elements are these factors.

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