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PPC
Predicting the future has never been an easy job. The job gets even harder when it comes to PPC. It's a difficult job to always stay updated with the latest algorithm of Google, YouTube and Bing. Adopting the changes and learning new things are even harder. But in this post, we have made things easier for you. Here we will talk about the five upcoming PPC trends which will surely drive result in 2020 and boost the performance of your business. Segmentation At first, you have to focus on audience segmentation. You have to segment your visitors based on the following 3 parameters: The URLs that they have visited on your website The videos that they have watched on your website The way they have interacted with your site If you manage to identify how your visitors h
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SEO
Increasing the page speed loading has never been a new challenge for the publishers. Google is continuously carrying on throwing this challenge to them for more than a decade. However, even after helpful resources created by Google for the same, the over year statistics shows something different! Instead of improving the loading time of the web pages is decreasing significantly over the years. Different metrics are responsible for the page loading speed, and each of them has some effect on the various aspects of the loading speed. Their overall performance signifies the agility of the site. Naturally, it works as the prime determiner of the UX. Time to Interactive- The Awkward Stability It's a metric that figures out the time that a web page takes to produce interactivity, that is
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Search Engine Optimization,SEO
Some people believe that the Search Engine giant Google has been prejudiced against conservative websites, and it has been circulated in the news again and again. The controversy has peaked in the last few years. The claim for the biasness usually in progress with the President, but eventually, it made its way all the way to Congress. Google is also asked to appear in Congress again to answer the accusations related to the censorship of conservative websites. The session “Google and Censorship through Search Engines” will be led by Senator Ted Cruz. The ultimate theory behind the rumors is that Google has manually tweaked the overall search results to ensure that conventional news does not get maximum exposure equivalent to liberal media just to drive their left-leaning mem
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