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One day before 25^th September 2019, search engine giant Google intimidated all the SEOs as well as the owners of the websites that they are going to roll out their September Update later in the day.

Although informed couple of times before, the final announcement came from Google on their official Twitter Handle. The Tweet goes like this –

“Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://webmasters.googleblog.com/2019/08/core-updates.html…”

Danny Sullivan from Google made it very clear that the update will be in place and will roll out later on 24^th September 2019 and it will take few days to complete. Replying to a query made by Ari Roth, Danny said

When asked whether the update has got geo-based releases or not, he said

Things to Note from the Latest Broad Core Algorithm

The roll-out of September update is the second time where Google has announced its broad core algorithm update in advance.  Now, this clearly indicates that the search engine with largest market share is considering the overall outreach of webmaster even more seriously.

According to sources and even stated, the guidance of Google considering the update remains the same. Let’s have a quick look at Google’s guidance related to the core updates.

• In most of the cases, Core updates are “broad” as they don’t target anything specifically. On the contrary, they are designed to enhance the overall mechanism of Google.
• With the update, some notable effects are expected that might add drops or gains in the search rankings.
• Giving much importance on offering the best possible content is one of the best-recommended ways to deal with the impact of the Core Algorithm update.
• Pages with falls in the rankings will get not penalized anymore; rather, they will be reassessed against other existing web content that has been published since the last update.
• Improvements do not guarantee recovery. Though, opting for not to implementing any improvements will assure no recovery virtually.
• Usually, Broad Core updates take place at regular interval of time throughout the year. So, websites might not get adequate time to recover from one update until the next one rolls out.

Overall, content is the biggest focal point of this update, and it’s high time to focus on the quality of the same.