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December is the less busy time of the year. Many people go on a vacation during this time of the year, and the business slows down. Well, in this period, you can consider putting your time and effort on preparing a futuristic PPC strategy. So continue reading to know the four tips which will help you to level up your PPC game in 2020.

Data Studio

This is an online tool that Google has developed so that users can easily connect to the data sources. If you report to your clients or your manager in the form of an excel sheet, this is the best tool that you should consider using.

The tool will give you the chance to customise reports according to your preference. By using the tool, you can also update the data whenever you want. Here it is also important for marketers to understand the fact that the tool generates the report automatically. The automated report of the tool also reduces the risk of data entry errors.

If you check the image below, then you will see the highlight leads, CTRs, costs etc.

In the image below, you will see the locations and the devices of the users.

In this image, you will come to see how Data Studio shows the report of the keywords.

Data Studio gives users the chance to pull data from Google Ad. If you want to pull metrics from Google Analytics, even then the tool will help you out.

Revisit the Audience

Recently Google has rolled out two new types of audience targeting options. They are in-market seasonal event segments and affinity audiences.

Affinity audiences are those who have come to your sites through your video or display ads. In-market audiences are those who are searching for products and services that you offer. So they come to your website through their search. So now you can collect data from these two segments. It will help you to get ready for 2020.

Google Ads Scripts

This is a snippet of JavaScript codes that helps users to manage their campaigns in a better way. This is the best way that you can try to automate common procedures. If you are not an expert in JavaScript coding, then you should consider taking help from a JavaScript-savvy developer. By writing codes properly, you can easily check broken URLs, identify negative keywords, track quality scores, etc.

If you are going to use this script for the first time, then you should start with an easy one. For example, you can try “pause or delete keywords with zero impressions” script.

Here marketers need to understand the fact that not all the scripts will be useful to them. So they have to be really careful while choosing.

Lead Form Extensions

Google has introduced a new type of ad testing option in the search extension. This new lead form extension will help you to add lead to your ads. So now you can create a call-to-action button in the form of a web link and deliver it directly to your target customers. You can also create a direct download link and send it to your customers. This option will also help you to customise your ad along with your brand image.

Currently, you can collect limited data from this form. It will allow you to get access to the name, phone number, email and the zip code of your target customers.

These are the 4 tips that you should follow in order to get ready for PPC in 2020.