Google takes into account a number of essential aspects, in order to determine the rank of a website on the search engine result pages (SERPs). Generally, these factors are either associated with the authenticity of the site or relevance of the contents posted on the various pages of the site. But in the recent times, Google declared that the time taken by a website to load would also impact its rankings. According to the top-notch professionals of the digital marketing world, slow websites adversely affect the user experience, thus, one needs to get rid of them as soon as possible.
In the following discussion, let us explore some of the pertinent ways by which a person could enhance his website’s speed.
How can I increase my site’s speed?
AMP stands to be exceptionally beneficial because it specifically enhances the speed of the page but keeps all the contents intact. However, there is a negative facet of this feature, which needs to be mentioned. AMP limits the quantity and controls the quality of the contents. It also removes the previously existing promotional components of the site like popups and auto-playing videos. However, Google is preferring and rewarding those sites, which have incorporated accelerated mobile pages.
Now that we know how to increase the speed of a site, let us focus on the ways by which we could test the speed of the websites.
How to test my Website Speed?
The optimal way by which website owners could test the speed of their site is by using the famous ‘Google Page Speed Tool’ that comes with a number of other services. You can use the dev techniques through the Chrome, which will clearly point out the problems due to which your site has slowed down.
From the above-mentioned comprehensive discussion, the one thing that could be fairly concluded is if the webmasters do not fabricate and optimize their sites, with a mobile-first viewpoint, they could never attract consumers, enhance conversions or increase sales. The contemporary professionals need to realize that modern-day consumers conduct most of their online activities through mobiles, thus, they have to shift their focus. And of course, speed is going to matter a lot. So, to acquire top ranks in the search engines, make your site mobile-friendly as well as fast.