Importance of Website Speed for Search Engine Optimization

Posted on April 21, 2017 Posted in Local SEO

Google takes into account a number of essential aspects, in order to determine the rank of a website on the search engine result pages (SERPs). Generally, these factors are either associated with the authenticity of the site or relevance of the contents posted on the various pages of the site. But in the recent times, Google declared that the time taken by a website to load would also impact its rankings. According to the top-notch professionals of the digital marketing world, slow websites adversely affect the user experience, thus, one needs to get rid of them as soon as possible.

In the following discussion, let us explore some of the pertinent ways by which a person could enhance his website’s speed.

How can I increase my site’s speed?

  • The experienced and reputed search experts have stated that the best possible way by which a website owner could increase the speed of his site is by integrating AMP or Accelerated Mobile Pages. These are increasingly being designed so that the viewers could have a fast and easy access to any site especially from their mobile devices like cell phones and tablets.

AMP stands to be exceptionally beneficial because it specifically enhances the speed of the page but keeps all the contents intact. However, there is a negative facet of this feature, which needs to be mentioned. AMP limits the quantity and controls the quality of the contents. It also removes the previously existing promotional components of the site like popups and auto-playing videos. However, Google is preferring and rewarding those sites, which have incorporated accelerated mobile pages.

  • One of the well-known SEO consultants has mentioned that there are five distinct ways, which if performed concurrently can most definitely increase the speed of your website.
  • Refactor the codes on your website because many sites formulate their coding in Javascript or CSS, which actually make them slow.
  • Using designer fonts may offer your site with an attractive outlook but they also slow down the speed of the web pages. Thus, it is better to use system fonts.
  • You need to optimize all your images because large pictures could slow down sites. Moreover, you should use JPEG format, which reduces the size of an image but do not hamper its quality.
  • Do not integrate unnecessary elements in your website. Try to keep it clean because excessive clutter in the form of advertisements would not only slow down the website but also disorient the viewers.
  • Use the new protocol HTTP/2, which can send numerous requests simultaneously over one encrypted connection. This ensures fast rendering and delivery of pages. Using it with CDN could dramatically enhance the website speed.

Now that we know how to increase the speed of a site, let us focus on the ways by which we could test the speed of the websites.

How to test my Website Speed?

The optimal way by which website owners could test the speed of their site is by using the famous ‘Google Page Speed Tool’ that comes with a number of other services. You can use the dev techniques through the Chrome, which will clearly point out the problems due to which your site has slowed down.

From the above-mentioned comprehensive discussion, the one thing that could be fairly concluded is if the webmasters do not fabricate and optimize their sites, with a mobile-first viewpoint, they could never attract consumers, enhance conversions or increase sales. The contemporary professionals need to realize that modern-day consumers conduct most of their online activities through mobiles, thus, they have to shift their focus. And of course, speed is going to matter a lot. So, to acquire top ranks in the search engines, make your site mobile-friendly as well as fast.

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