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Bounce rate is considered to be one of the most important metrics through which digital marketing efforts along with the general user experience offered by a site are successfully evaluated. It could be loosely defined as the percentage of individuals who pay visit to a website and navigate away without making any sort of purchase. Modern-day entrepreneurs always try to alleviate bounce rates but not knowing the necessary techniques certainly put all their efforts into vain.

Well, in the following write-up, I have jotted down a few tried tips that can prevent bounce rates from escalating and effectually improve the amounts of traffic as well as sales. Readers are requested to buy some time and take a close look at the below-mentioned pointers.

1. Loading Time

According to a top-notch provider of affordable SEO services in India, a consumer would not wait prolonged periods for a webpage to load. He or she would simply move on to any other website and not return ever again. Research has quite clearly shown that the ideal page loading time is between three to five seconds and nothing more than that.

2. Site Search

I cannot emphasize enough exactly how significant the feature of site search actually is, so, if any business owner still has not integrated, he or she must do it right now. Instead of looking out for products and getting frustrated, search tools actually allow a user to find them almost instantly on the page. Now isn’t that great?

3. Easy Navigation

Designing and developing a website with easy navigation is perhaps the best way to reduce bounce rates and drive more visitors. When people get to a site, they expect to find places where valuable contents are uploaded without any sort of hassle. Introducing a complicated course would quite unfortunately compel you to miss potential customers.

4. Responsiveness

Almost all contemporary individuals conduct their online activities from mobile devices thus websites must have a responsive design so that they could function seamlessly from everywhere such as laptops, desktops, smartphones, and tablets. A reputed provider of affordable SEO services in India has said that responsive websites could also acquire top ranks on the search engine result pages (SERPs).

5. Content

You can win the hearts of larger segments of population through high quality content. It is extremely essential to fabricate engaging write-ups with substantial information and innovative themes. Formatting content into shorter paragraphs, incorporating relevant images and videos, and placing keywords evenly is something to always keep in mind.

6. Popups and Distracting Advertisements

A survey has proved that consumers do not enjoy when they are interrupted with invasive popups and other ads. For decreasing bounce rates to a great extent and generating a positive user experience, it is necessary to limit such distractions. Static advertisements could appear but only on the sides of webpages.

7. Broken Links

While all of us are aware of the extreme significance of link building, broken links in a website could never be accepted. They not only increase bounce rates but visitors are also left immensely exasperated because they could not detect the appropriate content. All business owners are recommended to find all broken links in a website through Screaming Frog or Google Search Console and remove them as soon as possible.

While there are many other tactics keep bounce rates at bay, the ones specified above are most vital. Taking them into account would enhance traffic, conversions, revenues, and allow a business to flourish in ways unimaginable.