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Every year brings a new set of challenges and opportunities for the businesses available online. This year also, local business owners are required to shape the game for maximizing their online visibility among the users. It is important to ponder that the level of rivalry in the local SERPs has become even more challenging and the website now does not matter anymore.

Partner and President at Kick Point, Dana DiTomaso has discussed local SEO in 2018 and he has focused during PeepCon 3.0. The expert has explained the potential reasons why it is essential for the local business entrepreneurs to have an emphasis on enhancing the local search. He also touched the aspect that how businesses can get higher online visibility with the help of local engagement tactics.

Let’s have an outline of DiTomaso’s PeepCon 3.0 presentation.

The Concept of Local SEO: The Present and the Future

It is evident that the area of local search is experiencing new challenges that include reviewing spam as well as listing spam. But search engine giant Google is making a continuous effort to address the same.

According to DiTomaso, spam is more like whack-a-mole. To make things easier, Google has introduced Local Guide program in which users offer applicable info about the local businesses to Google.

As of now, the total percentage of local search includes one-third commitment, one-third local data and one-third of conventional national SEO. But as per the explanation of DiTomaso, the arrangement will get more striking influence for local SEO. It is because this could probably one of the best ways how Google can distinguish the overall quality of the businesses.

Not to mention Google has detailed account of its users- ranging from the topics people are interested to the types of videos watched, the places they visit and things they say over the web. Based on these bit of evidence, search engine giant Google has got a detailed snapshot of the engagement of the users with the rest of the world.

List of Tactics to Build the Engagement with Local Customers

In this section, the readers will get a brief account of how they can build engagement.

1. Checking Out the Google My Business Timeline

Google has started a question and answer segment where users can raise questions but the business owners will not be notified of the same. This is indeed a significant aspect to heed consideration to. Potential customers will reach out to the businesses and all they require is just to respond to them.

2. Start Reviewing the Knowledge Panel

It is more like a basic health check, and thus one should regularly review whether the information in the knowledge panel is accurate. It is also important to update them whenever necessary.

3. Make the Email Newsletter Motivating and Reliable

This is simply because no business owner would like their customer to unsubscribe and to move on.

4. Take a Note to Social Signals

Google says that social signals do not have anything to do with the search rankings, but still, it is important to consider because you never know that they are having a note of it. Above all, social signals purely based on engagement metrics.

5. Transactional Emails Should be Worth Reading

Common nature says that no user likes to be peddled to. It is important to make the transactional emails valuable so that the subscribers escalate it.

6. Divide the List of Email Marketing for Gmail and Non-Gmail Subscribers

This is important as it mainly intends to boost the engagement indications on the Gmail segment. Google is having a close check on whether customers are initiating the email sent to their Gmail accounts and possibility are also there that search engines might explore such data for the resolution of local map-pack schedules.

7. Communicate with People Who Talk about Things that You Do

Start searching for the primary keywords in Zapier – “anyone who references in the radius of the location will activate a post on social media both and send them something.

8. Distribute the Reviews All-Around

It is important not just to focus only on Google because users are open to review the company in different places.

9. Make use of Review Management System and Inquire for Assessments

Businesses should find out the best analysis websites located in their respective area or niche. They should also think whether they could spam reviews or not. Well, Google an get to know the answer because the businesses would never have searched for the options available.

10. Be Flexible Enough so that Customers Can Send text to the Business

Certain percentages of customers are there who don’t like having a conversation on the phone. And if the businesses are open to it, ensure that customers can text for their queries.

11. Make Use of Google’s Calendar Events

This would be helpful as this will confirm the appointments on the same.

Final Words

Above all the tips discussed above, it is important for the business owners to make sure that the site is tranquil for the prospective users so that they make the best use of same. It is true that all every single user is not computer or tech savvy and in case the navigation of the website is difficult, they will simply move on to some other sites. Thus, it is important to focus on local engagement as this is pay off through higher rankings.