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Google BERT Updates Rolls Out- What’s the Catch??

Posted in SEO

Google announces the most significant update of the last five years. This new update, called BERT influences 10% of the total search engine queries. Let’s check out what is BERT update and how will it impact Search Engine Optimization. BERT- The Most Significant Update From Google If we go by Google’s opinion, this update is going to affect search queries that are subjected to the context. As per Google, these updates revolve around the improvement of language cognizance, specifically for more convenient queries.  BERT is efficient in making out the nuance and context of the searched words; thus, it helps to pull out better results for the search queries. It will be even more helpful for more conversational queries that include prepositions like ‘to' or ‘for'. With the help o