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5 PPC Trends for 2020 – Shape Your Paid Search Marketing Efforts

Posted in PPC

Predicting the future has never been an easy job. The job gets even harder when it comes to PPC. It's a difficult job to always stay updated with the latest algorithm of Google, YouTube and Bing. Adopting the changes and learning new things are even harder. But in this post, we have made things easier for you. Here we will talk about the five upcoming PPC trends which will surely drive result in 2020 and boost the performance of your business. Segmentation At first, you have to focus on audience segmentation. You have to segment your visitors based on the following 3 parameters: The URLs that they have visited on your website The videos that they have watched on your website The way they have interacted with your site If you manage to identify how your visitors h