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Content and links are the two most important SEO ranking factors. If you post content without any link, then it will limit your referral traffic. It will also hinder your ranking potential. So it is easy to understand that building links is highly important for improving SEO rank. But before you start building links, you need to understand the fact that Google has set some strict guidelines for link building.

Here comes the biggest question, how you can acquire links from top-tier websites without breaking any rule of Google. In this post, we will discuss the top 3 ethical link building strategies that you can follow to build high-quality links in 2020.

Journalistic Source of Information

By providing a journalistic source of information, you can easily build links. So here comes the question, how you can do that. Well, you can consider providing tips or information in exchange for a link against your brand name or target keyword.

Writers and reporters often ask others to contribute in their content. Multiple opinions on a single subject make the topic more interesting. You can consider contributing to such posts to earn backlinks ethically. You can use the tool HARO to address this need.

HARO is an online platform that stands for Help a Reporter Out. Back in 2008, a Facebook group founded this platform. Currently, they have over 55,000 journalists and bloggers in their group.

By using this website, journalists can post a topic where they are looking for information, tips or data. After picking such a post, you have to respond to that via email. The best part of HARO is that the sources for which you are contributing are not unknown, sketchy or random. In fact, you can even earn backlinks from sites like Forbes by using HARO.

Using HARO is free! All you have to do is create an account on HARO, and after that, you will get access to all the opportunities of HARO. You will get almost every niche on HARO let that be fashion, sports, marketing or whatever you pick. So what are you waiting for? Create an account today to become a journalistic source of information and start building high-quality backlinks.

Guest Post

Many people don’t take guest posting as a method of link building. They mainly use it to build new connections. However, if you write a quality guest post, you should consider earning a link through it. While writing guest posts, you have to avoid spinning the existing content.

So always pick a fresh idea while writing a guest post. In addition to that, you also need to avoid link-stuffing. These two things will make your guest post a spammy content. And it is impossible to build white hat links by using spammy content.

Spammy contents create zero values to the readers, and it also breaks the rules of Google. Due to this reason, we always recommend bloggers to focus on posting high-quality guest blogs that solve problems and add values. This is an ethical method of guest posting and building white hat links.

When it comes to guest blogging, you have to maintain regularity. So don’t just post once and fade away. By doing this, you will lose your authority. In the long run, it will directly affect your link building, outreaching, and marketing efforts. Due to this reason we always recommend individuals to post on a regular interval. In this way, you will be able to build quality links without losing your authority.

We have already mentioned the fact that you should not write spammy content for guest blogging. In addition to that, you should also avoid taking paid guest blogging services. First of all outreach the editors of other blogs and then ask them to post your content.

Link Reclamation

Many people think that broken link building is still the best method of building links. But if you think carefully, then you will understand that there’s no creativity in building broken links. You just search for a content mentioning your specific keyword or anchor text and hope that the link is broken. And after that, you only promote your link to replace the existing one.

Broken link building is not a new thing. If you look around, then you will understand that most of your competitors are trying this technique for building links. So if you build broken links, then its quality will be only as good as your competitors. However, if you want to improve your SEO ranking, then you have to ensure that the quality of your backlinks is better than the quality of your competitors’ backlinks.

So if you want to build quality links, then you have to think beyond broken links and start focusing on link reclamation. In this technique, individuals mainly focus on mentioning brands. You can also use this technique to place your target keywords to build links.

Let us suppose someone has mentioned your business name, product or service but have not given you any link. Well, in a situation like this, you can ask the publisher to link you back. You can use tools like Ahrefs for finding a site like this.

After opening your Ahrefs account, you have to search for your brand name. The search result will help you to find out those posts where the writer has mentioned your brand name. After picking the post, you have to start outreaching the publisher and ask for linking you back.

So overall, it is fair to conclude that link reclamation is not just a link building technique. It is also a great method of outreaching which will help you to create new connections.

These are the three techniques that you need to follow to build white hat links in 2020.