Are you trying to build links with blogs and articles of 500 words? If yes, you are simply wasting your time. The bitter truth is that in most cases publishers do not link to ordinary contents especially if they fail to add value.
Obsession of SEOs to Scale Down Link-building Methods of Inferior Quality
One of the biggest problems with search engine optimization (SEO) is that they try to scale down almost everything. Let us understand this with an example.
Guest blogging is one of those strategies that stand beneficial for both the host and his or her targeted audience. Such write-ups perceive topics in an exclusive manner and aim to maximize brand exposure as well as help entrepreneurs so that they can build strong relationships with their clients. In addition, quality links can also be generated through guest blog posts. While we all know that it takes substantial amounts of time and effort to create guest blogs, the extensive domain of SEO tried to scale this particular tactic. Most of the SEOs after Penguin update indulged in churning 300-word blogs, which were published via websites like ‘My Blog Guest’. However, it is in the year 2014 that the said tactic was banned and people were forbidden to produce guest posts of low quality in high quantities. In a response to this, SEOs started churning 500-word contents as guest blogs.
Offer Publishers with Relevant Reasons to Link
Link-building tactics have changed a lot in the past few years. Lately Entrepreneur, Inc. and Forbes have added ‘no-follow attributes’ to the outgoing links within blogs and articles making it extremely difficult to procure genuine opportunities of guest blogging. Do you want to know the reason behind this? Well, this happened because SEOs have a tendency to abuse almost anything. Publishers are thus compelled to no-follow the links, which ensures that they are not penalized for selling links manually. In many cases, publishers do not feel the urge to link to external contents and prefer to retain readers for their own sites. Therefore, they are left with no other option that to link out.
As per the aforementioned discussion, if you do wish publishers to link to your site, you have to do something unique. The best way to assure SEOs that you are effectually adding value while linking is through big content.
What is Big Content?
Big Content refers to those campaigns that one runs on client’s behalf. It is an amalgamation of varied formats and cannot be replicated by publishers. The technique is known for having a different approach as it tries to assess and include those contents, which cannot be duplicated and would not offer value unless a publisher links to it. For example, a tool that would allow common people to compare their earnings with the famous Kardashians and detect the ways by which these celebrities are able to make such huge sums within a short period. It was used for about 200,000 times, shared on the social media platforms for 10,000 times, and acquired links from many reputed root domains like Cosmopolitan, Daily Mail, Bustle, MTV, Glamour, etc.
Aspects of Big Content
How to begin with Big Content?
Prior to developing your big content, make sure to keep certain essential things at the back of your mind. Some of those are as follows:
How to achieve Success with Big Content?
It takes a lot of patience as you would not get desirable outcomes right away. If you have faced failures many times, make sure to have a talk with your team members and try identifying the issue. Analyze all the unsuccessful campaigns and offer strategies through which things could be made better. Suppose your infographic did not earn links. Well, ask yourself if the content would have performed better as an interactive tool or survey perhaps. Conduct a comprehensive research, add value, and provide publishers with feasible reasons to link.
Some Famous Examples of Big Content
Big content has managed to earn extensive recognition because this concept can be applied to almost any niche. Just make sure to provide publishes with sufficient amount of reasons to link to your contents. This would surely let you succeed.