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SEO
John Mueller from Google has recently explained how to use H1, H2 and other HTML headings. In this explanation, he has shown how heading elements influence ranking. Background Back in the 2000s, headings like H1, H2, and H3 were an effective ranking factor. That time it was important for SEO experts to insert keywords on the heading elements for improving organic ranking. But now, keywords in headings don't play an important role, but still, many people take it as a common SEO practice. Now, most of the SEO experts insert keywords on their heading just out of habits. But while doing so, you also have to ensure that by adding keywords on your headings, you are making it useful to the users. If you are not making it useful, then there's no point of inserting keywords on headings
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Link Building,SEO
Content and links are the two most important SEO ranking factors. If you post content without any link, then it will limit your referral traffic. It will also hinder your ranking potential. So it is easy to understand that building links is highly important for improving SEO rank. But before you start building links, you need to understand the fact that Google has set some strict guidelines for link building. Here comes the biggest question, how you can acquire links from top-tier websites without breaking any rule of Google. In this post, we will discuss the top 3 ethical link building strategies that you can follow to build high-quality links in 2020. Journalistic Source of Information By providing a journalistic source of information, you can easily build links. So here com
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PPC
December is the less busy time of the year. Many people go on a vacation during this time of the year, and the business slows down. Well, in this period, you can consider putting your time and effort on preparing a futuristic PPC strategy. So continue reading to know the four tips which will help you to level up your PPC game in 2020. Data Studio This is an online tool that Google has developed so that users can easily connect to the data sources. If you report to your clients or your manager in the form of an excel sheet, this is the best tool that you should consider using. The tool will give you the chance to customise reports according to your preference. By using the tool, you can also update the data whenever you want. Here it is also important for marketers to
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